Posted November 20, 2018 06:30:07 It’s hard to imagine a campaign of this magnitude being completed in 3 hours, but that’s what a team of marketers, strategists and PR pros are doing in the lead-up to the US Presidential election.
“I’d never done anything like this,” says David Veal, a digital director for the campaigns of Hillary Clinton and Donald Trump.
“It’s really, really difficult.
It’s a lot of fun.”
As Veal and his team work with the campaigns, they are also tasked with getting a copy of the ad out to people.
They also are taking on some big tasks.
“We’ve got to do a copy and paste, which is super difficult,” Veal says.
“We’ve been working for months on this ad and we’ve just been doing the copy-and-paste.”
It’s an enormous amount of work, and it’s something that Veal’s team is working on.
“Every day we have to make sure the ad is perfect,” he says.
“The copy is perfect, the target audience is perfect and the campaign is perfect.
We’re doing it by hand.”
While the team is focused on the final touches, they also have to do other things like make sure there are no distractions or glitches in the campaign.
“You don’t want people to get distracted.
We don’t have distractions,” Vals says.
For now, Veal is focused just on getting the copy of this campaign ready to go out.
“It’s pretty overwhelming.
I’ve never done this,” he admits.
“This is a really big deal, and I can’t even begin to explain it.”
It will be interesting to see how long this effort will take, but Veal doesn’t see any reason to think this will be his last time.
“This is one of the most challenging things I’ve ever done,” he said.
“To do this job, I need to do everything that I can to stay focused and stay on task.”
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